Thanks to the political campaign billboard above, I learned the word, “istina” means truth in Serbian. The good-looking fellow in the photo is Čedomir Jovanović, the leader of the Liberal Democratic Party (LDP). They are running for parliament in this spring’s elections.
In reading a bit of background on Jovanović, the LDP is a minor party, and he finished in fifth place in the 2008 Serbian Presidential elections. Jovanović came to fame in the university student protests in the 1990’s, and served in the government of the late Prime Minister, Zoran Đinđić. He fell out of favor in the party, ultimately leaving current Serbian President, Boris Tadić’s party to form his own.
In the little reading I did on him, he seems to make provocative statements in the press to seek attention. He especially went after the Serbian tycoons and the organized crime surrounding the Milosević regime. He favors the independence of Kosovo, integration with Europe and severing ties with the Republika Srpska.
My advice for him would be to establish a career in a chosen field (university professor), and gain some experience outside politics before coming back and trying again. As with US politicians, his model-like looks help, but he is struggling to even get into parliament. .