With great fanfare, a new shopping mall opened in New Belgrade last week. It is called the Usce (oosh-chay) Mall and it is the largest in the Balkans. Usce means confluence, and it refers to the confluence, or meeting of the Sava and Danube (Dunav is Serbian) Rivers. The mall is on the northern New Belgrade side of the city, near the confluence.
The mall is the largest in the Balkans and it may be a victim of bad timing.Despite the global recession, there were big crowds. I am not a big shopper, but women are pleased with the quality of the clothing stores. New Belgrade has two large shopping malls (Delta City & Mercator) but this one is more conveniently located, being closer to the river and the older part of the city. The other two malls are always busy so it seems like this will relieve the pressure, but I don’t see how the average Belgrader can afford most of the products. Generally, prices for clothes, electronics, etc. are more expensive than the USA and of lower quality.
You can see the Usce Tower in the left side of the photo. This is the former headquarters of the Communist Central Committee of the ex-Yugoslavia. It was constructed in 1964 and partially destroyed on April 21, 1999 by the NATO bombing. Today it is used as office space.
Bill's Blog 
I am a Malaysian Chinese, about to relocate to Belgrade. I understand that the economy is not healthy in Serbia. I am currently attached to a Pharma group, Swiss.
On this shopping mall and other which I have seen during my visit last year, it is lacking in personality and colour. A mall like this in Asia would be considered pretty plain. Yes, things are pricier in Belgrade. Who buys the stuff?
Michele – Serbia definitely is not Asia. The Serbs are more like the Italians and Spaniards, they enjoy life and value family, friends, and good times over efficiency and production. Most Belgraders can’t afford the high prices in the two big malls in the city, but they seem to be doing okay.
Michele Chan are hould i say blimey the albanian you are a funny guy and serbia has the biggest mall in the balkans so to you albanians keep being jealous and keep crying because we love it.